Why it matters
The title is the single strongest on-page signal for what a page is about. The description does not change ranking, but it decides whether someone clicks.
Restaurants win with plain titles: what you serve, the town, your name. Keep the title under about 60 characters and the description under about 155.
How to fix it
- Copy the code below and fill in anything in CAPITALS.
- Replace the existing <title> and meta description on your homepage — don’t add a second set.
- Give every other page its own title (Menu | Your Name, Town) so no two pages share one.
The code
This is the fix our audit generated for a sample restaurant. Run the audit on your own site and the fix pack fills in your name, address, phone and hours for you. Anything in CAPITALS is a value we couldn’t find — fill it in, never guess.