What happens when you press the button
- We read your homepage and find up to four more pages from your navigation: menu, contact, ordering, and about.
- We load each page in a real browser, the way a phone does, so content built with JavaScript counts. Many restaurant sites look nearly empty to a simple crawler.
- We ask Google how fast your site is on a phone, using PageSpeed Insights.
- We check your Google listing and compare its hours, phone and address with your site.
- We run all 180 checks, score them, and write the report and the fixes.
Most audits finish in about a minute. If one step fails — a slow site, a blocked request — its checks are marked “not checked” and don’t count against you.
The categories and their weights
Each category is weighted by how much it affects whether a guest finds you and orders. The weights add up to 100.
| Category | Checks | Weight |
|---|---|---|
| Core On-Page SEO The titles and headings Google shows in search results. | 16 | 11% |
| Content Quality Whether your pages actually say what you serve and where. | 12 | 7% |
| Performance & Core Web Vitals How fast your site loads on a phone. | 14 | 9% |
| Links Broken links and whether guests can find your menu. | 10 | 6% |
| Images Food photos that load fast and can be read by search engines. | 8 | 5% |
| Security HTTPS and the padlock guests look for before ordering. | 10 | 6% |
| Accessibility Whether every guest can use your site. | 12 | 4% |
| Structured Data The hidden code that tells Google what your business is. | 10 | 7% |
| Social Tags How your site looks when shared on Facebook or in a text. | 8 | 3% |
| E-E-A-T & Trust Signals that you are a real, trustworthy business. | 8 | 4% |
| URL Structure Clean, readable web addresses. | 6 | 3% |
| Mobile Most guests find you on a phone. This is how that goes. | 8 | 7% |
| HTML Validity Code errors that can confuse browsers and search engines. | 8 | 2% |
| Indexability & Redirects Whether Google is allowed to list your pages at all. | 10 | 6% |
| AI Visibility (AEO/GEO) Whether ChatGPT and Google AI can recommend you. | 8 | 4% |
| Restaurant & Local SEO Hours, menu, ordering, and map listings — the restaurant essentials. | 24 | 10% |
| Your Google Listing What Google actually shows about you, and whether it matches your site. | 8 | 6% |
The formula
Every check has a severity. A pass earns its full points, “needs work” earns half, a fail earns nothing, and anything we couldn’t check is left out entirely.
| Severity | Points |
|---|---|
| Critical | 3 |
| High | 2 |
| Medium | 1 |
| Low | 0.5 |
category score = 100 × points earned ÷ points possible
site score = Σ (category score × category weight) ÷ 100Grades: A is 90 and up, B 80–89, C 70–79, D 60–69, F below 60. Most independent restaurant sites land in the 40s and 50s. A well-built one scores 85 or better.
What we never do
- We never change your site. We read public pages, the same way Google does.
- We never invent facts. Fixes use only what we found on your site. Anything we couldn’t find shows up as a placeholder like
REPLACE_ME_PHONE, and a filter throws out any AI-written fix containing an address or phone number that doesn’t match your site. - We don’t claim to know your ranking. Where you rank depends on things no free tool can see. This measures how well your site is built to be found and used — the part you control.
- We don’t hammer your site. We check a sample of links (up to 50 on your site and 20 elsewhere), and each address is audited at most once a day.
Where to go next
See a full sample report, work through the restaurant website checklist, or browse the fix guides.